What's new

If you haven’t heard, we’ve been introducing new features, data points and UX improvements every week!

One of those features is Registrar detection. You upload your dataset and for each domain, mDI detects the Registrar associated with it.

What insights can you get with Registrar information?

Registrant Preferences

Identifying Registrars across your domain base can help reveal insights such as preference for local registrars among certain geographies or TLDs. Use it to help develop marketing efforts or partnership opportunities.

Performance Patterns

Comparing domains by Registrar can uncover a relationship between the Registrar choice and the domain’s performance metrics (also available on mDI) such as SEO Level, Performance Level, and even active vs. passive use of the domain. Are they actively used for websites, or Parked?

Sector-focused Ownership

We have seen patterns showing concentration of domain ownership in specific industries with a specific type of site, such as Personal Blogs and eCommerce, within the Business & Consumer Services, Home & Garden, Retail sectors and more. You can use Registrars as a segmentation criterion when analyzing domain profiles by industry, and use it to hyper-target your campaigns.

This is just a taste! Explore your database right now, filter and break down by Registrar, and you’ll start to see previously overlooked patterns.

How it Works

Watch the video above to see it in action, and remember if you’re participating in a Pilot Program with us, you can give us direct feedback on any other way you’d like to slice and dice your domain dataset.

We know you’ll be gaining a more comprehensive understanding of your domain portfolio by combining Registrar information with other data points we offer such as SEO level, performance, organic traffic, contact forms, speed, Security Level, SEO score, CMS (and many, many more).

One of the features we’re most excited about is Industry and Website Type detection. You upload your dataset and for each domain, mDI detects the Industry the website belongs to, and what type of website it is.

What insights can you get with Industry and Website Type Detection?

Industry Detection

Be sure of the sector each website belongs to, updated weekly. Whether it's a community news portal, arts and entertainment site, sports, food and drink, technology, finance, etc, this data empowers you to create very specific segments that can inform your targeted campaigns.

Site Type

Updated weekly, mDI categorizes websites into types such as Business, Blog & Personal, E-commerce, and News. This classification will help your targeted marketing aimed at different types of online presences.

Start creating hyper-specialized service offerings, from security solutions to SEO strategies, that are aligned with sector-specific requirements.

Explore these features today!

How It Works

Watch the video above to see it in action, and remember if you’re participating in a Pilot Program with us, you can give us direct feedback on any other way you’d like to slice and dice your domain dataset.

One of the top-used features in mDI is SSL Certificate and Security Level detection. You upload your dataset and for each domain, mDI detects multiple Security attributes.

A high Security score makes sure Registrants are protected, meet compliance requirements and even helps in SEO efforts. It also opens up opportunities for upselling premium security services and certificates.

What insights can you get with Security information?

Security Features:

• Security Score: Measures website security on a scale of 0-100 based on SSL configuration, CMS version, HTTP headers, etc.
• Security Level: Categorizes security scores into:
  • Very insecure (< 50)
  • Insecure (< 75)
  • Acceptable security (< 90)
  • Secure (90-100)

SSL Detection:

• SSL Status: Indicates whether the SSL certificate is:
  • Installed correctly (Installed)
  • Not installed (Missing)
  • Incorrectly configured or expired (Invalid)
• SSL Expiration Date: Displays the expiration date of the SSL certificate, if applicable.
• SSL Certificate Type: Identifies the type of SSL certificate used, e.g., "Sectigo RSA Domain Validation Secure Server CA."
• SSL Certificate Issuer: Specifies the issuer of the SSL certificate, such as "Sectigo Limited."

What insights can you get with Security information?

Upselling Opportunities

Security Scores and SSL detection help identifying opportunities for upselling premium SSL certificates and other security services to improve their security.

Customer Education & Retention: Offering insights into Registrants' SSL status, certificate types, and issues can help in advising customers on maintaining secure configurations. This proactive approach builds trust.

How it Works

Watch the video above to see it in action, and remember if you’re participating in a Pilot Program with us, you can give us direct feedback on any other way you’d like to slice and dice your domain dataset.