What's new

For SEO-related data points, you can now view detailed insights directly from your recipes or while exploring your database.

For example, if a data point highlights missing H1 titles, clicking on it will reveal the specific URLs on a domain without H1 titles.

Remember that if you want to see an additional column with your preferred data point, you must click on the gear icon and configure the columns.

Datapoint details provide a deeper layer of insight to help you quickly identify and address specific issues.

We’re pretty excited about this one! The Domain Public Report provides a comprehensive overview of a domain’s details, performance, security, and SEO status.

The best part, it directly shows you what opportunities there are with this domain, and it’s all accessible through a shareable public link!

See an example for yourself: https://app.mdi.marketgoo.com/report/7EdOnK8l

What's included in the overview:

• Network & Hosting - does this domain have a hosting secure and correctly configured?
• Web Profile - information about the website like the industry, popularity and technology
• Visibility - how well the website is optimized for search engines. Here you can actually click on an issue and it will detail which exactly are the pages that have this problem.

These newer datapoints are all directly related to SEO best practices and technical fixes for optimizing visibility and performance in search engines.

• Errors on Titles, Empty Titles, Duplicated Titles, No H1 titles:
  Identifies issues with page titles, such as missing, duplicated, or poorly optimized titles. You can quickly see opportunities to upsell SEO services or tools to fix title errors, and something to highlight in your SEO audits.

• Meta Descriptions:
  Flags missing or problematic meta descriptions, such as those which are too long.

• URL Length:
  Number of pages with non-descriptive URLs. For example /people?id=234 instead of /people/jane-smith.

• Structured Data Details:
  Tracks the presence of structured data on pages, providing insights into schema implementation. Helps identify domains lacking structured data, enabling targeted upselling of SEO or technical support services.

• Alt Attributes for Images:
  Reports the number of images missing alternative text (alt attribute) for accessibility and SEO purposes. This streamlines the identification of image-related SEO issues, so you can help customers ensure compliance with accessibility standards and improve their search rankings.

  

All these data points are updated weekly.

New Data Point: Social Media Account Detection

Understanding a domain's social media presence is key to evaluating its online influence and engagement. With mDI, you can now gain deeper insights into which domains are active on social media and the specific platforms they engage with.

This is made possible through new filtering options for the following characteristics:

• Social account types: gives you a list of social account types detected, which can be any or all of the following: LinkedIn, Instagram, Facebook, YouTube, TikTok, and Twitter/X.
• Total social accounts: the total number of social media accounts detected.
• Individual social accounts: for each platform, mDI provides the actual account username that has been detected (if any) and a link to the profile.

All social data points are updated weekly.

Identifying social media profiles enables you to offer complementary services such as social media management tools, content creation services and reach them with any kind of targeted campaign.

Home Title and Description

The home title and description are central to a website's first impression. They serve as the primary identifiers in search results and affect how users perceive the site.

Home Title: The content of the <title> tag of the home page. Home Meta Description: The content attribute of the <meta> description tag of the home page.

Both datapoints are updated weekly.

These datapoints help you gain insights into a domain’s focus, so you can offer targeted services like SEO. You can also identify misconfigurations and use it to support campaigns targeting incomplete setups or certain niche requirements.

Domain Status: Resolved Domain

A resolved domain ensures the website is accessible and has been resolved to a web server. Now, you can easily tick the box “Only Resolved Domains” to make sure you’re looking at domain insights for websites that can actually be accessed. This datapoint is updated weekly.

This feature helps you focus efforts on domains that are actively maintained, with an actual web presence. This aids in achieving higher success rates for campaigns or outreach, and generally avoiding skewed results caused by non-resolved domains, ensuring insights are based on data that is actionable.

Network Name “Netname”

The network name is the short (but meaningful!) name of the IP assigned to the domain. It reflects the overarching identity or affiliation of the website. This can help identify where the domain is hosted (and perhaps target your customers who are not hosting with you 👀). It’s updated weekly.

Recipes and Segments enable mDI users to customize insights by applying specific filters and criteria to refine the results and how they’re visualized.

Segments

Segments are predefined filters used to group the domain data based on specific criteria, referred to as “Know Your Customer” (KYC). They act as subsets of your broader domain dataset and appear as “cards” on your dashboard.

• Segments always show a visual breakdown in the form of a bar chart.
• Although the complete list of domains in the segment isn’t directly visible, you can always export the list as a CSV.
• Example: A segment might display the CMS breakdown of your domain dataset.
• Some segments also automatically highlight key insights from the specific subset.

Recipes

Recipes also appear as “cards” on your dashboard, displaying results derived from a series of defined filters applied to the dataset to generate insights.

• Recipes can highlight an Issue or an Opportunity.
• They automate complex analyses, combining multiple data points to derive actionable insights.
• Example: A recipe might identify domains with missing SSL certificates, flagging them as opportunities for SEO optimization or upselling managed services.

Creating and Using Recipes and Segments

Both Recipes and Segments are created in similar ways:

• Search for properties and use them as filters.
• Use the same property multiple times to refine results further.
• Break down results by certain properties for a more granular view.

Features:

• Tooltips are available to explain each property that can be used as a filter.
• Both Recipes and Segments are continuously editable.

Both Recipes and Segments help you:

• Quickly uncover actionable insights.
• Identify new opportunities.

Start exploring these features today to enhance your insights and streamline your analyses!

If you haven’t heard, we’ve been introducing new features, data points and UX improvements every week!

One of those features is Registrar detection. You upload your dataset and for each domain, mDI detects the Registrar associated with it.

What insights can you get with Registrar information?

Registrant Preferences

Identifying Registrars across your domain base can help reveal insights such as preference for local registrars among certain geographies or TLDs. Use it to help develop marketing efforts or partnership opportunities.

Performance Patterns

Comparing domains by Registrar can uncover a relationship between the Registrar choice and the domain’s performance metrics (also available on mDI) such as SEO Level, Performance Level, and even active vs. passive use of the domain. Are they actively used for websites, or Parked?

Sector-focused Ownership

We have seen patterns showing concentration of domain ownership in specific industries with a specific type of site, such as Personal Blogs and eCommerce, within the Business & Consumer Services, Home & Garden, Retail sectors and more. You can use Registrars as a segmentation criterion when analyzing domain profiles by industry, and use it to hyper-target your campaigns.

This is just a taste! Explore your database right now, filter and break down by Registrar, and you’ll start to see previously overlooked patterns.

How it Works

Watch the video above to see it in action, and remember if you’re participating in a Pilot Program with us, you can give us direct feedback on any other way you’d like to slice and dice your domain dataset.

We know you’ll be gaining a more comprehensive understanding of your domain portfolio by combining Registrar information with other data points we offer such as SEO level, performance, organic traffic, contact forms, speed, Security Level, SEO score, CMS (and many, many more).

One of the features we’re most excited about is Industry and Website Type detection. You upload your dataset and for each domain, mDI detects the Industry the website belongs to, and what type of website it is.

What insights can you get with Industry and Website Type Detection?

Industry Detection

Be sure of the sector each website belongs to, updated weekly. Whether it's a community news portal, arts and entertainment site, sports, food and drink, technology, finance, etc, this data empowers you to create very specific segments that can inform your targeted campaigns.

Site Type

Updated weekly, mDI categorizes websites into types such as Business, Blog & Personal, E-commerce, and News. This classification will help your targeted marketing aimed at different types of online presences.

Start creating hyper-specialized service offerings, from security solutions to SEO strategies, that are aligned with sector-specific requirements.

Explore these features today!

How It Works

Watch the video above to see it in action, and remember if you’re participating in a Pilot Program with us, you can give us direct feedback on any other way you’d like to slice and dice your domain dataset.

One of the top-used features in mDI is SSL Certificate and Security Level detection. You upload your dataset and for each domain, mDI detects multiple Security attributes.

A high Security score makes sure Registrants are protected, meet compliance requirements and even helps in SEO efforts. It also opens up opportunities for upselling premium security services and certificates.

What insights can you get with Security information?

Security Features:

• Security Score: Measures website security on a scale of 0-100 based on SSL configuration, CMS version, HTTP headers, etc.
• Security Level: Categorizes security scores into:
  • Very insecure (< 50)
  • Insecure (< 75)
  • Acceptable security (< 90)
  • Secure (90-100)

SSL Detection:

• SSL Status: Indicates whether the SSL certificate is:
  • Installed correctly (Installed)
  • Not installed (Missing)
  • Incorrectly configured or expired (Invalid)
• SSL Expiration Date: Displays the expiration date of the SSL certificate, if applicable.
• SSL Certificate Type: Identifies the type of SSL certificate used, e.g., "Sectigo RSA Domain Validation Secure Server CA."
• SSL Certificate Issuer: Specifies the issuer of the SSL certificate, such as "Sectigo Limited."

What insights can you get with Security information?

Upselling Opportunities

Security Scores and SSL detection help identifying opportunities for upselling premium SSL certificates and other security services to improve their security.

Customer Education & Retention: Offering insights into Registrants' SSL status, certificate types, and issues can help in advising customers on maintaining secure configurations. This proactive approach builds trust.

How it Works

Watch the video above to see it in action, and remember if you’re participating in a Pilot Program with us, you can give us direct feedback on any other way you’d like to slice and dice your domain dataset.